The Premier League’s biggest fan zone opened earlier this month as supporters were welcomed to The Terrace at Brighton’s American Express Stadium.
The space has been designed by BDP Pattern and can accommodate 1,000 people in its covered interior with an overall capacity of 3,000.
“The completion of ‘The Terrace’ represents a significant moment for Brighton & Hove Albion Football Club and its supporters,” said architect director at BDP, Andrew Capewell.
“Our design integrates cutting-edge technology with inclusive social spaces, creating an immersive atmosphere that brings people together. This first-of-its-kind fan zone is a reflection of the club’s ambition to provide a best-in-class experience, while also making a positive contribution to the local community and environment.”
The facility has been designed with inspiration from the UK’s traditional market halls, as well as contemporary food and beverage spaces, as it facilitates seamless movement of event-day crowd flows.
The roof of the new structure provides passive solar shade and shelter for visitors, both inside and outside the building.
The ground floor features a multi-functional events space surrounded by bars and food vendors. Above, there is a mezzanine level that houses an additional bar and seating area with a dedicated sponsors’ area and entertainment stage.
BDP states that the media wrap that envelops the building transforms it into a canvas for fan engagement with real-time content and interactive experiences.
Sustainability was also a vital part of the design process. The Terrace features large roof lights and photovoltaic cells that generate solar energy, while glass louvres provide natural ventilation.
Green walls along the exterior then enhance biodiversity and integrate the structure into the surrounding landscape.
The Terrace is due to operate as a standalone venue throughout the summer before being a permanent fixture at Brighton’s home matches in the 2025-26 season and beyond.
The space marks the completion of the first phase of a £40m (€48m/$52m) investment project to improve the match-day experience at the Amex.
